Background: Hill’s Pet Nutrition has been working to develop enhanced formulas
which will now feature the revolutionary ActivBiome+ Multi-Benefit bundle, a
powerhouse blend of prebiotic fibers and antioxidants designed to promote regular
digestion, bolster the immune system, and support organ health. This cutting-edge
innovation lays the groundwork for lifelong vitality, as these products are formulated
for long, healthy lives. Plus, our revamped packaging boasts eye-catching visuals and
compelling claims that highlight the irresistible taste and science-backed benefits.
Elevate pets' well-being with Science Diet – because they deserve premium nutrition
that supports a full life!
What is changing?
Lifestage Formula Upgrade:
ActivBiome+ Multi-Benefit Bundle: Advanced blend of prebiotic fibers and
antioxidants support digestion, bolster the immune system, and support organ
health
Which products will be affected?
Only Adult and Senior Lifestage products will have a formula upgrade, but all
products in the Science Diet Portfolio will have packaging changes to accommodate
for new design and updated claims. A number of other packaging changes will also
be taking place across the portfolio. Please see the SDGP Information Change Guide
for specific details.
New packaging will have an updated feeding guide and a new AAFCO statement
reflecting an adjustment to our processes for achieving AAFCO nutritional adequacy
statements. More details can be found in the document linked in the last question of
this FAQ.
Why are only some diets being upgraded?
After adding ActivBiome+ Digestion to our puppy & kitten foods, we wanted to
make sure pets could benefit from optimized microbiome health at every stage of
their life. That's why we added a different ActivBiome+ Multi-Benefit blend to adult
and senior foods which provides more benefits than just digestive support. For our
specialty diets, we wanted to make sure those diets stay focused on the nutritional
needs they are addressing.
What’s changing on packaging?
All Science Diet products will have packaging changes. Changes coming to
packaging include:
1. Inclusion of ActivBiome+ Multi-Benefit logo and claims (adult and senior
Lifestage only)
2. Additional taste cues and ingredient visuals
3. A new nutritional efforts claim and story on back of pack
What’s not changing on packaging?
Though changes are coming to all products, the updated packaging will still
remain as a helpful selling tool. Selling from the bag remained at the heart of this
new design. The goodness badges and product level claims will still be on pack to
help with selling from the bag. Product level claims may see some changes based
on insights work and a goal of increasing differentiation amongst competition.
How should pet parents transition to the adult and senior foods with added
ActivBiome+ Multi-Benefit blend?
Switching to a new formula can cause digestive upset, so it’s important to
gradually introduce the new food. Pet parents who are currently feeding Hill’s
Science Diet adult and senior foods should transition to the new formula over 7-10
days. Here are some tips for pet parents:
● Hold 1-2 weeks’ worth of the “old” food
● Follow the transition instructions found on the bag
● Extend the transition if any digestive upset occurs
What does the ActivBiome+ Multi-Benefit do?
ActivBiome+ Multi-Benefit helps to build a foundation for lifelong health by
supporting digestion, immune system and organ health with a special blend of
prebiotic fibers and antioxidants.
What is the ActivBiome+ Multi-Benefit Bundle?
ActivBiome+ Multi-Benefit consists of 3 key components:
1. FOS (fructo-oligosaccharides)
Soluble, prebiotic fiber that provides fuel for the microbiome,
supporting microbiome activity in the colon
2. Oat Beta Glucan
Soluble, prebiotic fiber that supports microbiome activity in the colon
3. Vitamins C + E
Known antioxidants that support immune system health & neutralize
free radicals that may damage cells
Other foods have high fiber levels. What makes this fiber bundle any
different?
Different types of fibers work in different ways to impact stool quality,
gastrointestinal transit time, and microbiome health. Hill’s has carefully studied the
benefits of various fiber sources for pet health and selects fiber sources used in each
formula carefully depending on the benefits desired. ActivBiome+ Multi-Benefit
contains types of prebiotic fibers that are broken down by the GI microbiome to
provide fuel for the cells in the large intestine.